Forrester Survey: Top Ten Ranked Health Insurers for Customer Experience

  1. Humana: 71.5 (out of 100)
  2. CareFirst BCBS: 70.6
  3. Kaiser Permanente: 69.7
  4. UnitedHealthcare: 69.3
  5. Blue Shield of California: 67.7
  6. Health Net (Centene): 67.6
  7. Florida Blue: 67.5
  8. Highmark BCBS: 66.6
  9. Aetna: 65.9
  10. BCBS Illinois: 65.4
Notes: Survey respondents self-identified as a current customer who has directly interacted with selected brands within the last year. The survey measured customer experience (CX) quality, customer loyalty, CX driver performance, and several other factors about the experience and the customer.

Source: Forrester's "U.S. Health Insurers Customer Experience Index Rankings" via Becker's, June 2024 - https://www.beckerspayer.com/payer/top-ranked-health-insurers-for-customer-expe…

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